Also receive exposure and potential Phone Number List direct traffic from the linking website. There is only one problem: black hat . If you look at the principles of SEO, a site's ranking in search results was determined not only by the number of referring links to the site, but Phone Number List also by placing a keyword in the anchor text of those links. Unfortunately, this meant that sites competed to get as many (paid) links to their site as possible and made sure each link contained anchor text Phone Number List containing only keywords they wanted to rank for. If you look at the SEO of the past, it is easier to understand the SEO of today.
“Fortunately” there was the Google Phone Number List Penguin update, introduced in 2012, to address the so-called “black hat” SEO practices. As Ahrefs' David McSweeney puts it , “Anchor text was one of Penguin's primary targets, and many websites that had been overly Phone Number List aggressive with their exact match anchor text links saw their rankings tank overnight.” In other words, exaggerated misuse of link building, 'anchor link spam', is being dealt with harshly by Google these days. Also Phone Number List read: SEO: these 10 tools are worth trying.
Always think twice before posting a Phone Number List link Even I get a little nervous every time I work on link building for others. Surely it won't be my fault that a company receives a penalty for using the wrong anchor text? Although I am all about white SEO , I always think twice Phone Number List before posting a link. Google's own John Mueller responded to a question: “Is link building good in any way? His response: “In general, I'd try to avoid that.” So satisfying Google is essential for boosting Phone Number List your ranking, but avoiding a penalty is just as important.